Brand Photography
for your online presence

By Sandra Dee Adamack, Photographer & Brand Strategist

Brand photography is an essential part of any business, especially as a tool used with social media.

How many times have you wanted to post on Facebook or Instagram and then halt in your tracks because you cannot find an image that quite fits what you want to express to your followers. Having a photo collection ready to be used when you pre-plan your social posts is a great way to offer your clients consistency with your brand. Here are some other reasons why you need a brand photography session for 2020.

 Reputation Management (increase reviews)
 Visual Content (share who you really are)
 Showcase Unique Services (set your business apart from your competitors)
 Create a Buzz (generate personalized engagement)
 Grow your Following (who will become loyal customers)

Client: Sylvie LaBillois of @StyleBySylvie on Instagram.
Dee Graphiques offers 3-Month/6-Month/12-Month Strategic Planning AND independent Brand Photography Sessions to meet everyone’s needs. Planning your photography session is ultimately necessary to get the most out of your session time. A truly well thought-out shoot, with storyboard illustrations, props list, model release forms pre-signed, and inventory checklist can ensure that your photography session will be successful in assisting to grow your business.

Here featured are 3 clients with different needs, who used Dee Graphiques’ Brand Photography Sessions to shape their brand online through their Instagram pages.
“Your brand is what people say about you when you’re not in the room.” ~ Jeff Bezos

A Fashion Stylist

SYLVIE LABILLOIS

Sylvie LaBillois hosts an Instagram page as a White Rock fashion blogger who loves fashion, dogs, food, and travel. She features a lot of travel and food, mostly taken with her mobile device. She has recently posted fashion photography taken at several of our photo shoots to highlight her fashion stylist services. Up until recently, she just posted varied images without much thought of color, balance, and layout of her Instagram squares. She enjoyed learning about how she has improved her online value by sharing higher resolutions of well-cropped and stylized images that truly reflect her valuable brand and caliber of style-smarts. This project is ongoing.

RESULTS

Fashion blogger Sylvie LaBillois enhanced her brand by drawing in her tribe’s attention. Daily posts, updated images, and location information were among her choice topics to build a larger following online. Increased image quality and storytelling content increased engagement from newly engaged followers.

A Software Developer

DAVID HOLLAS

Itsugo Sing software developer, Dave Hollas, wanted to reach out and create beta testing groups for his video captioning software. He had been building this desktop application for a few years now, and attempted to gather beta testers, but failed. I suggested that he “socialize” his software online through Facebook and Instagram first. He could then stir up some interest in trying out the software at a local venue following new social media engagement online. I commenced to create his social media presence. He was happy that engagement did start. People were indeed interested in his desktop application. I began by asking him a series of questions in person. I took notes while he answered the questions. I made sure to take note of all information I needed about who he was as a developer, how he began, etc. I then gathered the important topics, categories, and subjects and brought forward 6 to 8 categories that would be incorporated into his Social Media posts on a rotational cycle. Once the categories were determined, I asked Dave to provide any personalized photos to help me develop his brand. I applied filters to the images, edited them at times, and gave them a color scheme that matched his brand, including his Instagram page. I started this desktop developer off to a great start. He grew more and more excited when there was interest shown in his page. He was astonished. My 9 squares were complete and posted, and he decided to postpone growing his engagement further. This project may continue at a later date.

RESULTS

This app developer successfully increased his online engagement by 30% using 9 new Instagram posts to debut his account. We provided guidance, graphics, and photo editing to create a unique brand. Keyword-rich content and hashtags were also included to increase search engine accessibility and organic followers.

An Inventor

MARSHALL NEUMAN

PEPCan Manufacturing (PEPCan Rain Gear), owned by Marshall Neuman, was brought online to spark interest in his invention, and perhaps drum up some investors to take it to the next level … production. There was hardly any social media activity, and no interest in adapting to a daily routine of social media posting. As much as I explained that consistent posting was very important, this inventor was not as enthusiastic as many are about Facebook and Instagram. I did create his 9 Instagram squares, and included keyword-rich content with a variety of useful hashtags, and things started to pick up in no time. This project may continue at a later date.

RESULTS

This inventor wanted to acquire investors to manufacture his product. We created brand awareness and increased followers and engagement through updated brand photography, graphics, and keyword-rich content and hashtags using Instagram and Facebook. He finally had some exposure to attract interested customers.

How to discover and implement your brand and create engaging brand awareness

If you already have a great up-to-date logo, letterhead, and business card (your corporate identity), then you are ready to embark in creating your brand.

Some use Simon Sinek’s the Golden Circle to clarify why you are in business, how your business assists your clients, and what are the achievements from your services. This system begins by finding your why right away, the most important factor to create influenced loyal customers. This is usually the most difficult, but the most rewarding.

 “WHY” = the purpose
 “HOW” = product offered
 “WHAT” = means of accomplishing

Finding out your why will connect you on a deeper level with your potential and present customers. Your new tribe will understand and admire your company and become loyal to your brand. Planning is key to a successful social media strategy. Using personalized images throughout your online social media accounts and website really helps build your brand to build trust.

Be authentic. This will help in making your brand unique and interesting. Share nice things about your business. Have you contributed to a local charity or non-profit organization? Do you love recycling a lot? Details like these can help followers love you even more, and create a loyal following. You may find some invalid information posted before your re-branding process. Although tempting to just delete old posts, it may be just the perfect comparison needed for your followers to see just how far you have come. Off-brand content may be taken down if it detracts from your new present brand.

What you absolutely need for your Brand Photography Session

Preparation is key to a successful Brand Photography Session

Putting thought into your photo shoot plan is the most important factor to ensure that you will get the most of your Brand Photography Session. Storyboards can be created to make a clear step-by-step photography plan. No need to be a trained artist … stick figures are totally fine for sketching your ideas. It all starts with an idea, and in no time you will acquire a flow of ideas.

A list of props should be collected as well before packing everything up for “The Day”. Perhaps pack your items together with the help of bags to get the party going, and near the end you can mix and match your props to create additional scenes for your social media artwork.
If you’re needing models, all their arrangements should be locked down before the day of the shoot. Model releases, fittings, accessories, hair & makeup, and wardrobe should be gathered beforehand. Signed model releases are necessary for photos to be taken of the models, no matter who they are (friends, family, neighbors, work colleagues, etc … ). Location releases might be necessary as well. You would need to inquire, ahead of time, about your location availability, and what permissions you can have with the photographs taken. Some locations may not be available to be featured in other’s photos.
A weather report is an essential confirmation for any outdoor Brand Photography Session. You might be seeking a certain type of sky to appear in your photos, or a few drips of rain to shine up your cityscape street photography scenery. A great weather report should give you enough time to confirm your session success.
During your photo shoot, people come forward asking questions about your products or services. It’s always good to be ready with some business cards or promo offer on the fly. You’ll thank me later for reminding you about this.
“Build brand, Build trust”

I have helped brand a few people in my day. I remember back to a female impersonator in the Vancouver area. She had no presence locally, so we created her brand.

High-end posters and gorgeous imagery adorned her promotional materials as she grew her following in the Downtown Vancouver area nightlife spots. I photographed her, edited her photos, and designed her brand.

Sometimes it takes a lot of time to create a brand, and sometimes it doesn’t. Depending on what you already have in mind, what your brand appears like at present, and where you want to take it … the end results are usually stunning and surpass the expected. I enjoy taking the time it takes to get to know you, your products or services, and know your “W-H-Y”. Having studied in computer graphics & graphic design, self-taught in photography with help from mentors and fellow photographers, and eagerly learning as much about marketing as there can be to know … I mix all these talents to create your best brand ever.

Sandra Dee Adamack
Photographer & Brand Strategist