for your online presence
Brand photography is an essential part of any business, especially as a tool used with social media.
How many times have you wanted to post on Facebook or Instagram and then halt in your tracks because you cannot find an image that quite fits what you want to express to your followers. Having a photo collection ready to be used when you pre-plan your social posts is a great way to offer your clients consistency with your brand. Here are some other reasons why you need a brand photography session for 2020.
✓ Reputation Management (increase reviews)
✓ Visual Content (share who you really are)
✓ Showcase Unique Services (set your business apart from your competitors)
✓ Create a Buzz (generate personalized engagement)
✓ Grow your Following (who will become loyal customers)
Here featured are 3 clients with different needs, who used Dee Graphiques’ Brand Photography Sessions to shape their brand online through their Instagram pages.
A Fashion Stylist
A Software Developer
How to discover and implement your brand and create engaging brand awareness
If you already have a great up-to-date logo, letterhead, and business card (your corporate identity), then you are ready to embark in creating your brand.
Some use Simon Sinek’s the Golden Circle to clarify why you are in business, how your business assists your clients, and what are the achievements from your services. This system begins by finding your why right away, the most important factor to create influenced loyal customers. This is usually the most difficult, but the most rewarding.
“WHY” = the purpose
“HOW” = product offered
“WHAT” = means of accomplishing
Finding out your why will connect you on a deeper level with your potential and present customers. Your new tribe will understand and admire your company and become loyal to your brand. Planning is key to a successful social media strategy. Using personalized images throughout your online social media accounts and website really helps build your brand to build trust.
Be authentic. This will help in making your brand unique and interesting. Share nice things about your business. Have you contributed to a local charity or non-profit organization? Do you love recycling a lot? Details like these can help followers love you even more, and create a loyal following. You may find some invalid information posted before your re-branding process. Although tempting to just delete old posts, it may be just the perfect comparison needed for your followers to see just how far you have come. Off-brand content may be taken down if it detracts from your new present brand.
What you absolutely need for your Brand Photography Session
Putting thought into your photo shoot plan is the most important factor to ensure that you will get the most of your Brand Photography Session. Storyboards can be created to make a clear step-by-step photography plan. No need to be a trained artist … stick figures are totally fine for sketching your ideas. It all starts with an idea, and in no time you will acquire a flow of ideas.
I have helped brand a few people in my day. I remember back to a female impersonator in the Vancouver area. She had no presence locally, so we created her brand.
High-end posters and gorgeous imagery adorned her promotional materials as she grew her following in the Downtown Vancouver area nightlife spots. I photographed her, edited her photos, and designed her brand.
Sometimes it takes a lot of time to create a brand, and sometimes it doesn’t. Depending on what you already have in mind, what your brand appears like at present, and where you want to take it … the end results are usually stunning and surpass the expected. I enjoy taking the time it takes to get to know you, your products or services, and know your “W-H-Y”. Having studied in computer graphics & graphic design, self-taught in photography with help from mentors and fellow photographers, and eagerly learning as much about marketing as there can be to know … I mix all these talents to create your best brand ever.